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This web page states the following, "A co-creative company, we create." We saw that the web site also stated " We strategise, design and build products and services." It also said " That add value to peoples lives through fulfilling a need or satisfying a desire. Our purpose is to establish new businesses making a social difference. Through insights, future vision and human-centric design - we empower people, create change and instigate shared experiences that deliver tangible results. Why are we making Kahoot!." The header had Brand innovation as the highest ranking optimized keyword. It is followed by brand strategy, creative strategy, and concept development which isn't as ranked as highly as Brand innovation. The next words wearehumanlondon.com uses is interaction design. branding was included and might not be understood by search engines.